Do the math: You could earn more with a faster mobile website Why is mobile speed important? In our mobile-first world, we don’t just expect to have all the world’s information at our fingertips: we expect to get it the instant we’re looking for it. Unfortunately, most mobile sites don’t live up to this expectation, [...]
A mobile app can be a great way to connect with your customers and retain their loyalty. An app can simplify the commerce process and make the journey easier for customers. However, customers will only download an app if they intend to use it frequently, so you should design it to be user friendly. Listed [...]
El uso del GPS para buscar direcciones o encontrar la mejor ruta según las condiciones del tránsito forma parte de los nuevos hábitos de millones de consumidores en América Latina. Con la proliferación de los teléfonos inteligentes y aplicaciones móviles como Google Maps y Waze, nace una enorme oportunidad para las marcas de estar ahí [...]
Thanksgiving and Black Friday have gone mobile. Women are driving the web. And Hatchimals, the Nintendo Entertainment System, and Baby Alive will top 2016 holiday gift wish lists. Know the trends that will define the holiday shopping rush. Smartphones have become consumers' trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the [...]
El sonido suele dejarse en segundo plano en las estrategias de marketing. Sin embargo, está comprobado que la música tiene un rol preponderante en las decisiones de compra. Además de masiva, despierta sensaciones que emocionan y activan instantes de recordación únicos. Cualidades, que se ven potenciadas en el formato audiovisual, dada su capacidad de conexión [...]
A Marketer Guide to Holiday Supershoppers The Internet and e-commerce has led to the rise of a new generation of supershoppers who are very aware of the market, love to research and understand new products and launches, and spend their money often but with care. These high-profile shoppers aren’t easily impressed but when they are, [...]
A un ritmo creciente, audiencias de todas las edades exhiben un mayor interés por mejorar su estado físico, recurriendo cada vez con más frecuencia a YouTube para cumplir sus objetivos. Por su amplia variedad de contenidos y facilidad de acceso, los consumidores vuelcan su interés en salud y bienestar a la plataforma de video, convirtiéndola [...]
I want to Buy Moments The I-want- to-buy moment isn’t as easy to predict as other micro-moments. People can purchase products spontaneously and impulsively or plan for it for several months before they finally make the decision. When people have made the purchase decision, they will research to decide what and how. You can influence them at this [...]
I Want to Do Moments Have you ever encountered a problem that you couldn’t fix? What was your first reaction when you did? In most cases, people simply fetch their smart phones and search possible solutions and other relevant information. This need creates the I-want-to-do micro-moment and you can offer your customers the relevant information [...]
One of the most important tools on the mobile platform is the location service. When the service is switched on, your phone knows where you are and offers information relevant to your location. Mobile phone users utilize location services to look for local businesses. When they do, they’re in the I-want-to-go micro-moment and you can [...]