The Web Content Accessibility Guidelines (WCAG) are a set of international standards that define how to make web content accessible to people with disabilities. The Americans with Disabilities Act (ADA) is a law that prohibits discrimination against people with disabilities in public accommodations, including websites.
Making your website WCAG and ADA compliant can improve your website’s search engine ranking and increase organic traffic. This is because search engines like Google give preference to websites that are accessible to everyone. Additionally, people with disabilities are more likely to visit websites that are accessible, which can lead to increased traffic and sales.
There are a number of things you can do to make your website WCAG and ADA compliant. Some of these things include:
- Using high-contrast colors
- Providing text alternatives for images and videos
- Using keyboard navigation
- Making sure your website is readable on all devices
There are a number of resources available to help you make your website WCAG and ADA compliant. Some of these resources include:
- The Web Accessibility Initiative (WAI)
- The National Center on Disability and Access to the Law (NCD)
- The American Foundation for the Blind (AFB)
Making your website WCAG and ADA compliant is a good business decision. It can improve your website’s search engine ranking, increase organic traffic, and make your website more accessible to everyone.
Here are some additional benefits of making your website WCAG and ADA compliant:
- Increased customer satisfaction: When people with disabilities can easily access your website, they are more likely to be satisfied with your business.
- Reduced legal liability: By making your website accessible, you can reduce your risk of being sued for discrimination.
- Improved brand reputation: A website that is accessible to everyone shows that you are a business that is committed to inclusion.
- Improved search engine ranking: Search engines like Google take accessibility into account when ranking websites. A WCAG and ADA compliant website is more likely to rank higher in search results, which can lead to more traffic.
- Increased organic traffic: When your website is more accessible, more people will be able to find it and visit it. This can lead to an increase in organic traffic, which is traffic that comes from people who find your website through search engines.
- Increased sales: An accessible website can make it easier for people with disabilities to purchase your products or services. This can lead to increased sales and revenue.
If you are not sure where to start, there are a number of companies that can help you make your website WCAG and ADA compliant. These companies can provide you with a variety of services, including website audits, accessibility consulting, and remediation.
Making your website WCAG and ADA compliant is an investment that can pay off in a number of ways. By making your website accessible, you can improve your website’s search engine ranking, increase organic traffic, and make your website more accessible to everyone.
Nube Internet Digital Marketing Agency
Nube Internet is a digital marketing agency that specializes in helping businesses grow their online presence. We offer a wide range of services, including website design and development, search engine optimization (SEO), and pay-per-click (PPC) advertising.
If you are a business that is looking to improve your website’s search engine ranking and increase organic traffic, then contact Nube Internet today. We would be happy to help you make your website WCAG and ADA compliant and improve your online presence.