Why Your Business Cannot Take Social Media Marketing Lightly?

Are you yet to leverage the online presence of your brand through a social media marketing strategy? Well, you have been missing out something crucial to leverage your brand. With the digitized Ecospace growing competitive, every brand strives to create its footprint on social media.

In the first place, social media comes free! Secondly, people engage in different social media platforms like Pinterest, Instagram, Facebook, and Twitter during their leisure hours. How about having your brand name right at their fingertips as they leisurely browse through these platforms?

At Nube Internet, we have been crafting powerful digital journeys for our clients over the years. We can help you shape your social media marketing campaigns, so that you can generate more leads and convert potential clients.

How can social media marketing strengthen your business?

As a personalized and cost-effective means of reaching potential customers, social media has come down a long way.

Offer responsive customer service

While formal means of delivering customer support like emails and phone calls are essential, social media is equally responsive. This explains why leading brands have their social platforms for clients to reach out to them. Most users have their accounts on different social channels. They find it easier to chat or text their grievances to the respective brands.

Research reveals that 42% of clients expect their brands to respond within 1 hour on social media. Another 33% expect a quick response within 30 minutes. So, brands need to monitor their social media channels and reply promptly to the grievances of their clients. This way, you can strengthen your brand image by offering value to your clients.

Social media generates valuable engagements

As a marketer, you probably know the value of engaging your clients. Social media helps your brand to engage with your customers, rather than directly selling your products or services. It’s a great way to make your brand name familiar to new target groups.

Through social media campaigns, you can showcase your expertise and knowledge. We often recommend providing valuable tips to customers through social media posts. This helps in generating greater brand authority. Besides, you need not hard-sell your products every time you craft your marketing strategy. What about creating value for your clients and strengthening your brand?

Moreover, Google prefers online platforms with fresh content. So, regularly posting blogs or articles on social media can help you propel to the first page of search engine results.

Generate leads and sales

Almost every social campaign somehow points to ‘sale’, and social media doesn’t disappoint in this endeavor too. Google advertising and Facebook advertising are some of the strategic ways to generate quick leads and inquiries. Following up from your end, you can convert your social followers into clients.

Besides, social media profiles for business help you work closely with brand ambassadors. Altogether, your business becomes a part of the social buzz. This is what every marketer strives to achieve.

Reach out to Nube Internet at +(210) 996-7176 or fill up this contact form with your inquiries for dedicated support from our experts. With professional support from our end, you can craft your social media campaigns with confidence.