Have you ever encountered a problem that you couldn’t fix? What was your first reaction when you did? In most cases, people simply fetch their smart phones and search possible solutions and other relevant information. This need creates the I-want-to-do micro-moment and you can offer your customers the relevant information to help them accomplish their task. You can gain success if you keep the points listed below in mind.
When Do These Moments Occur?
According to research, 91% of smart phone users will turn towards their phone in the middle of a task. For example, a user might research the best way to make soft-boil eggs while they’re making dinner. You need to consider the time, day, month, and seasons in which how-to searches related to your industry, are used. So, if you run a ski resort, most how-to searches will happen as the holiday season approaches.
Why Video Content is Important
Searches for how-to videos on YouTube have grown by 70% over the year and it will continue to grow steadily in the future. Videos are easier to understand than written articles because you can actually see how the task is accomplished. For example, it would be more helpful to watch a video on how to apply eyeliner than to read an article on it. You need to make sure that your customers can find your videos quickly so you should add descriptive titles, descriptions, tags, etc.
Mobile Readiness is Also Important
How-to content usually takes more time to reach or watch than other forms of content. For example, it might take just 4 to 5 minutes to watch a music video but some how-to videos can be 20 to 30 minutes long. You need to make sure that your content can be viewed easily on all platforms.
48% smart phone users are more likely to purchase your product if you have a how-to video or content. You should utilize this strategy to get customer attention.
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If you want to know more about the micro-moments or have questions about it. You can call us at (210) 996 7176 or you can also start a conversation with us by filling in this contact us form. We will be happy to hear from you.
